Cream shortening, add sugar gradually and cream until light and fluffy. Add eggs one at a time, beating vigorously after each addition. Add flavors. Make a paste of cocoa and food coloring and blend in. Mix dry ingredients together and add alternately with buttermilk. Add vinegar with last half of buttermilk. Beat only until smooth. Bake in 3 greased and floured 8 or 9 inch pans for 20-25 mintes at 350 degrees, or until toothpick comes out clean. Cool 10 mintes, remove from pans and cool complete.